You could always use this tried and true approach.
So, in the instance of creating your promo email, here’s what we need to do…
1.) Powerful subject compelling the “open”
2.) Make it (the body) short and to the point… addressing 2 or 3 major problems
3.) “Blindly” offer a solution in exchange for the “click”.
We’re after the AIDA formula
Attention (email headline)
Interest (opener tips and introducing the product/service)
Desire (bullet points for the product/benefits)
Action (call to action, plus create a sense of urgency)
Now we’ll break that down a bit:
1. Powerful subject compelling the “open”
The “subject” of your swipe serves as its headline. You need to really think about your offer’s main benefit and drill it home in the subject.
What is the main benefit your offer has?
What is the main problem it solves?
Here’s 3 examples with their “type”, the main “benefit” of that offer” and lastly, how that offer’s benefit translates to a powerful headline or subject line.
Offer Type: Make Money Online (Free Video)
Main Benefit: Make $200/Day
Subject Line: “Watch Over My Shoulder as I Make $200 Today.”
Offer Type: Weight Loss
Main Benefit: Lose 15 Pounds This Week
Subject Line: Discover How I Lost 15 Pounds in Less than 7 Days
Offer Type: Dating
Main Benefit: How to Get Over Being Shy
Subject Line: Discover how I went from standing in a corner all night to being the center of attention and girls arguing over who was going to talk to me.
See how I’ve taken the main benefit of the four examples above and turned THAT into a compelling subject?
That’s the idea here. You want to take that main feature or benefit and use it as a tool to get your email solo-ad opened!
2. Next, make (the body of your solo-ad swipe) short and to the point.
The debate about what converts better – long or short copy – rages on but for this type of email in my experience, short, direct and to the point copy works best.
Usually, 1 or 2 (at the most) paragraphs works best followed by a “call to action” and a link to your landing page. That’s it!
When it comes to writing the body copy of the email and this makes it pretty simple. It is…
“Are you tired of PROBLEM, PROBLEM and PROBLEM? Well, today I have SOLUTION.
So for the weight loss program in the example above, here’s how this “formula” plays out.
First, we’d take the PROBLEMS facing most of those in the “weight-loss” market and break them down as follows:
They’re likely over-weight
Self-conscious about their weight
Low energy (possibly due to weight)
And the “solution” (benefit) my offer has is “losing 15 pounds in 10 days”.
Now, using these “problems” they have and the “solution” I have, I’d craft the email promo using the formula like this…
“Are you tired of being over-weight, always feeling tired and constantly feeling alienated from others in your social circle? Well, today I’ll show you how I lost 15 pounds in less than 7 days
This is the most important website you’ll ever visit if you want to break free from the shackles of being overweight and finally feel GREAT about
yourself when you’re hanging out with friends!
It’s important to note that in the weight loss example above, I took their “problems” and used them in the solo ad; in addition to doing that, you take the SOLUTION your offer presents and use it to SOLVE those problems!
3. Lastly, you *blindly* offer a solution in exchange for the click.
By now we’ve got the subject (or headline) as well as the body copy of our email written. Now it’s time to use a “call-to-action” to get them to click on the link.
Since an this is a promotional (sales) email we’ll use a “blind’ call to action.
A “blind’ call to action is one where we do NOT tell them what is on the “other side” (report, video, whatever) but INSTEAD tell them the BENEFIT they’ll enjoy by clicking on the link.
This BENEFIT is a restatement of that you used in your body copy closing. Staying with the weight loss example, remember how the main benefit was “lose 15 pounds in 7 days”?
To quickly create a call to action using that benefit you will put yourself in the prospect’s shoes and ask yourself “what is the biggest WANT the prospect has… and can use this benefit to GET?
Here’s the formula for turning the benefit and the emotional want into a call to
action…
To (BENEFIT) and Finally (EMOTIONAL WANT) Click the Link Here Now –>> MyWebsite.com
Now here’s the “call to action” using both the formula above and the benefits we picked out in this example…
To Lose up to 15 Pounds in as little as 7 Days and Finally Feel Great about Yourself Click the Link Here Now –>> MyWebsite.com
Do you see how developing a strong and “blind” call to action is done? This technique just flat out WORKS!
And I hope it helps you,
Make it a great day,
Warren
switch2richnow 