Monthly Archives: November 2012
Newbie comes up with Brillant idea
What segments of each market would you be reaching out to?
And before I delve into this, I want to say that just about any segment of those two markets of vendors and clients are not going to be best reached with that domain name.
Virtual Lofts sounds like it is intended for gamification. Whatever the clients, they aren’t buying it because it is virtual.
This is a feature. You need to sell the benefit.
The benefit if that they can get it done anywhere. That they can access professionals that normally wouldn’t be able to get to them, unless they were flying them out…
Which brings me back to my first point. You could take a high-end approach, trying to attract the luxe clients and vendors, but my own skepticism says to me that I doubt that would be the best segments to aim for (and, of course, your own skepticism must lead you to do the actual research).
Instead, and because of this I loop to also selecting a word that isn’t loft and is rather apartment or something similar, look for the budget clients that haven’t hired an interior designer before. And, honestly, that probably couldn’t.
Hire a specialist writer (or do the interviews and creation yourself) and get a pre-qualifying questionnaire, a standard best-practices for clients to use. Get as much of the work done without personalized advice as you can, and bring an easy to use package to interior designer so that when you’re paying them to virtually “show up” you’re getting it as affordable as possible.
Have a file-sharing protocol in place so that it is easy for everyone to upload their own images.
And remember – these aren’t one and done jobs that actually can be estimated by the minute. I suggest you have the minimum time in the package, and then towards the end of that time they’ll get a final report from the designer, and a recommendation for how many more hours are needed, if so, with it available to purchase.
Then, of course, the service needs to be so good that they want to purchase that but also so good that if they can’t/won’t they don’t need to because of the aforementioned report.
Now, I apologize if my ideas are all over the place. But this is what happens when I’m on the Warrior Forum before I’ve had my coffee.
Kudos to you for getting an idea. Unfortunately that can be the easiest part.
Do your research.
Evaluate the resources available to you – money, and time.
Make a plan if you haven’t researched your way out of this idea in any of those steps.
Then take action and revisit your metrics in above plan.
Oh, and tell us how you did.